Welcome to

Intelligent Marketing

Human experience + AI
creating marketing that makes you think and feel.

Deliver a powerful twist to your marketing strategy by fusing human creativity with the power of AI. We're focused on ensuring engagement from relevance. Capturing your customers attention and doubling the performance of your campaigns.

Start Your Transformation

work with us, you're in good company

Creating Intelligent Marketing

Providing you the human expertise and AI know-how to plan and deliver marketing that gets noticed

Strategy

Define what success look like, via audits, development plans & structured frameworks.

Campaign planning
Email audits
Automation planning
Martech audits
Journey mapping
Power hour calls

Delivery

Supporting you and your teams with hands-on support to execute campaigns seamlessly.

Content optimisation
Test and Learn execution
Real-time performance tracking
Email inbox placement
Reporting and insight
Extra experienced hands

Training

Upskill your teams and maintain momentum with new and improved ways of working.

An intro to AI
Marketing workshops
Creating relevant content
AI webinars and workshop
Email strategy and Tactics
AI full and half day sessions

Introducing Twist Consultancy's owner
Nick Crawford

Hello

With over 20 years working with brands like BMW and the RSPB, Nick has been instrumental in these organisations doubling their marketing effectiveness.

Holding both a Psychology degree and Post-Grad Diploma in Digital Marketing, Nick blends theory with practice.

As well as running his own consultancy Nick is an Associate Trainer for AI for Non-Techies and the Data & Marketing Association.

Learn about Twist Consultancy

Testimonials

What Our
Clients Think

A fantastic audit of our rather complex organisation. Working with our teams to understand the challenges we faced with email marketing and providing solutions to fit our resources, budget and skillsets. We're starting to see real tangible results.

kelly snell

Senior Marketing Director
(CABI)

The training was great, excellent quality content, Nick really knows his stuff and the pace was good – not too fast but not too slow, with a good level of interaction. Nick was clear on our needs and content was tailored to us.

Fran Bettesworth

Head of Marketing and Insight
(Princess Alice Hospice)

Nick headed up the Travelodge eCRM team and delivered 100% revenue growth. He has an excellent attitude and was invaluable in delivering new functionality. I would recommend Nick to any business without reservation.

Gian Luzio

Digital Director
(Travelodge)

Your free planning guide

72% of consumers say they only engage with marketing content that's tailored to their specific interests. That's a lot of wasted effort if you're not being relevant.

Use this guide to unlock key insights to create a focus on relevance, creating engagement and boosting your marketing effectiveness.

Uncover the challenges in your customer journey and where your marketing may be falling short
Align your marketing strategies with your business goals
Identify actionable Insights you can act on straight away to boost engagement, conversions, and lifetime value

In addition to the blueprint planning document we're also offering a free 30-minute virtual session to further support you to start turning engagement into real business results.