Reshaping Data | Engagement | Loyalty

Reshaping Data | Engagement | Loyalty Reshaping Data | Engagement | Loyalty


Increase engagement, lift conversion and improve deliverability. Email support for results focused businesses.


300 billion emails are sent every day. Most of it misses the mark! We can help you stand out in the crowded inbox.


What you say, when, and how often really matters. Our expertise ensures your email is set to succeed every time with intelligent targeting.

Twist Solutions


Email continues to provide the highest marketing ROI opportunity for companies (£42:£1)

Why? Email allows you to create a very personal journey for your customers, a 1:1 experience with your brand. Something other channels just can’t do. Our core philosophy is that ‘relevance engages, engagement converts’.

Anyone can send emails (in fact there are about 300 billion sent every day) but most businesses don’t have the strategy or delivery plans in place to ensure that theirs count in the crowded inbox. Email is easy, great email isn’t.

We understand that the challenges of time, resource, and knowledge can all severely impact the results businesses are seeing from their campaigns. Whatever your challenge we can provide support, expertise and clarity to ensure that your emails deliver.

Twist Strategy

Building your roadmap for success

Learn more about our approach
Twist Delivery

Deployment expertise and support

Find out how we can help you
Twist Agency Partner

Project & team support with a client-side perspective.

Add some specialist experience
Twist Training

Sharing real world experience and knowledge

Start learning today

Twist Training

Practitioner-led training providing a mix of theory and real world examples

We know that like any specialist subject, marketing can be daunting, confusing or simply time sapping.

Marketing doesn’t have to be complicated and overly technical. In our fun and interactive courses, we’ll help you make sense of it, breaking down the theory into simple steps and providing you with ready to use takeaway guides, that will make a difference to your business immediately.

With a course for all levels of experience (across ‘direct’ and ‘business to business’) let us help you and your teams boost your sales and marketing success.

Please do get in touch if you would like to discuss dedicated training options.

Creating Relevancy

Step 1

What does 'success' look like?

Step 2

What makes us different?

Step 3
Who Are My

Understanding you & your needs

Step 4
What Are My
Key Messages?

What is most important to you?

Step 5
When Should
We Contact

Optimal delivery and relevance

Step 6
Which Is The
Best Channel

Getting our content seen

Step 7
What’s The

Listening is vital to developing

Step 8
The Customer

What does ‘great’ look like?

It’s not the WHAT that most businesses struggle with, but the HOW.

At Twist we believe that the best way to approach a complex task is to break it down into simple steps.

We love a framework. Develop a solution with simple step-by-step considerations and planning. We know that strategy is the key to great marketing. Jump into delivery and you risk getting no benefit from your time and investment.

Our 8-step guide will help you. Walking you through set questions to consider, in a deliberate order to build your full marketing plan. Not every customer will need the same thing at the same time, each time. And not every customer can (or should be) reached in the same way.

To help you get started, why not request our free guide to creating relevancy.

Thanks for requesting our guide. In return we'll be adding you to our newsletter subscription. You'll be able to unsubscribe at any time.

Why Twist?

It captures the essence of looking at something in a new way, taking what a business has and reshaping it to improve marketing performance & conversion.

Like balloon twisting (a hobby of our founder) with experience & technique you can produce a complex & exciting model from a very simple starting shape.

It’s also a little fun and has some personality, which is how we like to do business.

Twist Expertise

Our Principal Consultant and Trainer, Nick has worked directly for brands, agency and martech providers. With many years in Direct Marketing and CRM with a specialism in Email, he is obsessed with how the customer experience truly makes a business stand out from its competitors.

As an elected Member of the Data & Marketing Association (DMA) Email Council and Tutor for the Institute for Marketing (IDM) he enjoys collaborating and supporting fellow marketing peers, often contributing to industry articles and events.

Rachel as Head of Client Success brings detail to the consultancy. An excellent copy editor and process focussed; she will ensure deadlines are hit with the accountability that ensures a project is successfully delivered.

  • Email Optimisation
  • Automated & Triggered sends
  • In-Life Campaign Planning
  • Content Personalisation
  • Data Segmentation
  • Customer Profiling
  • Consent & Compliance
  • Touchpoint Mapping
  • Training
  • CRM and Direct Marketing
  • Agency and In-house support
  • Interim Channel Management
  • Data Insight & AI
  • Predictive Modelling
  • Reporting & Metrics
  • Integrated Marketing Strategy

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Twist Testimonials

A selection of client feedback for Nick Crawford our Owner & Principal Consultant.

As an interim Account Director Nick demonstrated a great ability to quickly understand the strategic intent of an integral CRM project midway through its launch phase. Nick was able to apply experienced insight & drive a strong structured approach in his time working on the team, aiding our progress enormously.

Aftersales Business Development Manager

Nick headed up the Travelodge eCRM team & delivered 100% revenue growth in his time with us. He has an excellent attitude & was invaluable in delivering new functionality & methodologies to our customer communications. I would recommend Nick to any business without reservation & hope to work with him again in the future.

Head of Digital

I worked with Nick for two years. In that time Nick always demonstrated a great understanding of digital marketing & kept himself on top of new developments in the industry. This enabled Nick to add significant value to our strategy.
On a personal level Nick is great guy to work with, very approachable & always good fun to be around & I would recommend him to any potential clients.

Head of Marketing Services

I had the pleasure of working with Nick for around 3 years. Throughout our time operating on multiple accounts for discrete businesses, Nick was always aligned to the objectives, well versed in both technical & creative marketing aspects & clearly well prepared to meet any challenges faced.
Nick is an asset to any business, & delivered tangible growth in revenue & profits.

Head of Marketing Services

Focused, flexible & committed. Taking the time to understand the client need (& getting it right.)
New ideas articulated so that they are relevant.
Reporting & reviews with clarity of results, success & most importantly the 'so what.'
How can we improve content, user experience & technical solutions. Fun to work with.

Senior Web Marketing Manager

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