Campaign Planning

Navigating the complexities of marketing can be overwhelming. Twist Consultancy will provide and support you with a proven, structured approach to planning, making this easier, faster and more effective.

Create a true VISION for your marketing campaigns

Spend less time planning your planning and more time actually planning. Our framework takes you step-by-step through the key considerations to ensure effort brings rewards. Want to make this even easier? Get in contact. We'd love to help.

V

Visualise current situation

What external and internal factors / risks do we plan for?

I

Identify Objectives

Informed by the business objectives, and properly defined.

S

Strategy & targeting

Key audiences, interactions and behaviours.

I

Ideate value proposition

Who we are, who we are not and what makes us different.

O

Optimise messaging

Inform, educate and entertain to ensure Know, Like, Trust.

N

Nominate activity

A few key channels, expertly deployed with a clear ROMI

The value of a framework

Speed up the planning process with a defined set of considerations in a set sequence, with the answer from each step helping inform the next stage. Intelligent Marketing.

Don't just jump into tactical delivery, give your planning a strategic advantage.
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Our Strategic Marketing Approach

A comprehensive six-step process designed to transform your marketing strategy

1

Where are we now

  • PESTLE
  • SWOT (TOWS)
  • Competitor Analysis
2

Success looks like

  • SMART Objectives
  • Conversion funnels
  • Success Metrics
3

Creating relevance

  • Persona
  • Journey maps
  • Data insights
4

How we help

  • DRIP
  • Meeting key benefits
  • Pain points / needs
5

What we'll say

  • Content pillars
  • Schedule Calendar
  • Key moments identified
6

How we'll say it

  • Channel choice
  • Content type
  • Measurement

    Client Success Stories

    Hero
    You won't be disappointed
    "Nick has frequently consulted for RSPB on a range of email, CRM and contact strategy pieces of work. His knowledge, skill, personality and approach have been a real asset in our pursuit of a world richer in nature through attracting and engaging our audiences.

    I would highly recommend Nick to anyone thinking of using his services - you won't be disappointed; of all the contractors, external suppliers and industry experts that I have had the pleasure to have in my team and work alongside, Nick is right up there with the best."
    - Frankie Wicks (Head of Digital Strategy & Experiences)

    Experience Intelligent Marketing with Twist Consultancy

    Transform your marketing approach by integrating human creativity with AI innovation, delivering content that educates, entertains, and informs.

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