72% of consumers say they only engage with marketing content that's tailored to their specific interests. Don't be ignored. Our 8-step blueprint ensures every campaign is strategically targeted, personally relevant, and designed to drive meaningful engagement with your audience.
Our CUSTOMER framework ensures every campaign is strategically planned with your customer at the centre. Follow these eight essential steps to create marketing that truly resonates and drives meaningful engagement.
Define specific, measurable goals that align with your business strategy.
Articulate what makes your offering distinctive and sets you apart.
Divide your market into distinct groups based on behaviours and needs.
Craft personalised content that speaks directly to each segment's needs.
Deliver your message when your audience is most receptive.
Select the platforms where your audience actively engages.
Monitor performance metrics and learn what needs adjustment.
Continuously refine and optimise based on insights.
Following this blueprint, you'll create a marketing strategy and subsequent campaigns that are personalised, engaging and effective.
Aligning your business objectives with your customer needs to build stronger relationships, retention and ultimately increase lifetime value.
"Relevance engages, engagement converts"
Get your free copy of the Relevance to Engagement Blueprint. This comprehensive guide includes detailed explanations, practical examples, and worksheets to help you implement each step effectively.
Let Twist Consultancy guide you through implementing this proven framework to create campaigns that truly resonate and drive meaningful engagement with your target audience.